Further Reading: Research & Resources
The good news for any aspiring YouTuber: there are tons of resources out there (many of them free) that can make your creative process a lot easier. Below are some articles outlining how best to make use of these tools.
- YouTube Video Tools Collection at QuickOnlineTips. A quick and dirty guide to the tools out there that can save you a lot of time and money researching and producing videos.
- Four Tool For Conducting Keyword Research on YouTube by Ron Jones at ClickZ. A guide to researching topics and titles for your videos, a process that is often overlooked but that can have a huge impact on success.
- YouTube Video Keyword Research by Matt Ballack at VidiSEO. Another look at the art and science of keyword research for your videos.
- How to Research Keywords for YouTube Video SEO in 5 Minutes by CJ Bruce. The finale of our trio of keyword research; check out CJ’s guide to identifying optimal keywords in five minutes or less.
- 49 YouTube Tricks and Resources by FourBlogger. A great collection of shortcuts, free resources, and general ideas for making your YouTube videos better.
- The beginner’s guide to YouTube Analytics by Niall Harbison at TNW. An easy way to make an intro to YouTube Analytics, and better understand where you’re succeeding and where you’re failing.
Further Reading: YouTube Alternatives
For anyone out there looking to take their video elsewhere, do some research on what exists beyond YouTube:
- Five Alternatives to YouTube by Dave Parrack at MakeUseOf. As simple and straightforward as it sounds: a look at five other sites you can use to make money off your videos.
- Seven Reasons Zippcast Beats YouTube. A review of Zippcast’s features and advantages over YouTube.
- Dailymotion Publishers : earn money sharing videos on your site by Vincent Abry. DailyMotion has popped up as a viable alternative to YouTube this article looks at how you can increase your odds of becoming a profitable “Motion Maker.”
- Vimeo Creators Can Now Make Money Off Their Videos by Christina Warren at Mashable. A guide to making money at Vimeo, another YouTube alternative.
- How To Ditch YouTube and Host Video On Your Own Terms by Nikc Miller at Render Perfect Productions. An extremely ambitions idea–that may not be as unrealistic or challenging as it sounds.
Further Reading: YouTube SEO
If you’re not en expert at search engine optimization (SEO), have no fear. There’s a great collection of tips and guides out there for beginners looking to give their YouTube channel every possible advantage:
- YouTube SEO Experiment & Useful Tips by David Sottimano at Distilled. An honest recap of an effort to get high quality videos to rank #1.
- The YouTube Experiment by Ben Ruedlinger at SEOmoz. A behind-the-scenes look at a failed YouTube experiment–but with plenty of lessons to learn the easy way.
- 6 Powerful YouTube SEO Tips That No One Talks About at DailyBlogTips. A list of easy-to-implement SEO improvements for your videos: the low-hanging fruit of YouTube SEO.
- YouTube SEO by Sean Si at SEO Hacker. An incredibly detailed but easy-to-follow guide to SEO best practices for your video.
- Top 3 YouTube SEO Tips : Get More Views! by Jason Coffee at SteamFeed. Three tips for improving your video’s position in just a few minutes.
- The SEOmoz YouTube Contest – Winners! by Ruth Burr at SEOmoz. The results of a contest that challenged the SEO community to highlight one tool or tactic in two minutes. There are a lot of ideas applicable to YouTube monetization among the winners.
Further Reading: Making A Viral Video
Making a video go “viral” is the stated objective of just about anyone who has ever uploaded to YouTube. While it’s much easier said than done, it certainly isn’t impossible. For those with the lofty ambition of creating a viral video, we share some insightful ideas:
- Why videos go viral (TED Talk) by Kevin Allocca. A lengthy discussion about what makes a video take off (but definitely worth a listen when you have some time).
- Blogging With Video, Hoping to Go Viral by Kate Murphy at The New York Times. A feature on the efforts to launch a viral video.
- How To Make A Video Go Viral–Based On The Variables In This Algorithm by Laura Stampler at Business Insider. An attempt at an algorithm that allows advertisers to know whether their videos are going to blow up or flop when released.
Further Reading: Building An Audience
For the 99.999% of us who don’t have a video go viral and attract boatloads of subscribers, there’s still hope. Building an audience over time can be broken down into something of a scientific and repetitive process–but one with major rewards. Check out some of the ideas for continually growing your subscriber count:
- Seven Hard Hitting Ways To Grow Your YouTube Audience by Neil Patel at Quick Sprout.Tips for growing your YouTube audience over time, applicable to newcomers and veterans alike.
- How to Steal Thousands of Your Competitors’ YouTube Subscribers by Sparkah Business Consulting. A step-by-step guide for figuring out where your competition is succeeding and redirecting their audiences to your channel.
- Top 6 Free Tools for Building Your Youtube Audience by Taryn Southern at Backstage. A how-to guide for making the most out of resources that will assist in growing your channel’s sub count.
- Five Tips for Building Your YouTube Audience by Alan Lastufka at YouTube Creator’s Corner Blog. Easy-to-implement suggestions for growing your audience, starting with some very simple ideas to keep ‘em coming back to your channel.
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